About
Meet Jodie Lloyd-Jones
I coach CEOs, founders and senior leaders through greater responsibility, significant transition and the moments that ask them to lead differently. My work starts with one belief: when you understand yourself more deeply, you can think differently, choose differently and lead differently.
Biography
Think differently, choose differently, lead differently
I grew up in Swindon, dropped out of college, and at 17 found myself out of education and employment. A year volunteering in Ghana changed my perspective completely. It taught me that the right opportunity, at the right time, with the right support, can reroute a life. That experience is at the root of everything I do now.
Since then, I have spent 14 years as CEO of Oxfordshire Youth, growing the charity from £250k to £2.5m and from 200 to 2,000 young people a year. Alongside my CEO role, coaching is my dedicated practice: the place where I work one-to-one with people who are ready to think differently, choose differently and lead differently. I have held board roles, completed an MSc in Wellbeing and Human Development, and trained as an Executive Coach and NLP Practitioner. But the credential that matters most to my coaching is that I have lived through change, challenge and growth myself.
I have ADHD. I have burnt out a couple of times and have learnt the hard way that my constant drive forward can be detrimental. But with the right tools, training and support, we can really channel our abilities to success without sacrifice. I am a parent to two children with additional needs. I am neurodivergent, an obsessive learner, and someone who has personally benefited from therapists, coaches and peer support. I love the outdoors and recently completed the Race to the Stones 100km ultramarathon.
I bring all of this into the coaching room, because I do not believe we can separate who we are from how we lead.
Mission
My belief is simple: with the right opportunities, mindset and support, everyone has the potential to overcome obstacles, grow beyond what they thought possible, and create their own version of success.
Core Values
The approach behind every engagement
Authenticity
Coaching grounded in honesty and lived experience, so you can lead as yourself rather than as a role.
Empathy
A safe space to reflect deeply, name the real barriers and think without judgement.
Challenge
Calm and supportive, but no stone left unchallenged. Change that goes well beyond the surface.
Results
Practical tools, new habits and bold, actionable steps that transform outcomes in work and life.
Why Clients Work With Me
Calm, practical, and honest about what needs to change
People come to me for leadership challenges, greater responsibility and significant career or organisational change. We work on strategic thinking, confidence, value alignment, leadership habits and the patterns that affect decision-making, influence and sustainable performance. Learning style, neurodivergence and wellbeing are part of the conversation where they shape how someone leads.
You will leave with more clarity, new habits, a better awareness of self, and a reinvigorated ability to navigate, lean into, or even lead the change in your life.
Are you ready for coaching that challenges your thinking and pushes you beyond surface-level change, moving from A to B, or even to C, D and E? Invest in You Coaching offers the partnership to get you there.
Start your leadership conversation
A confidential 30-minute discovery call to understand the leadership change you want to make and whether working together is the right next step.
Book a FREE discovery call with Jodie